In this post, Seth talks about some industries believing that products that are available everywhere serve their audience best. Seth doesn't totally agree with this and states that by limiting choices, one can create value.
While that is not always the case, I can understand both views. I feel that this depending on the product/service/etc. For example, Seth says you can't get Pepsi at McDonald's, but you can get Coke, and so while it isn't Pepsi, it is a substitute. If certain companies dont have their product readily available, then they would just get substituted. Other items like a painting by an artist would be more valuable if it is not replicated.
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