While this may be old news as Gap has already reverted back to their original logo, I do find it interesting that they tried such a drastic change of their logo. I feel that Gap's logo is very recognizable and if they wanted an update, they could just change the font. What I feel they tried to achieve was to update their logo for a younger group.. It wasn't very successful, as it ended up looking like something more for their sports branch than their whole brand.
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