Brain imaging reveals how we learn from our competitors

I find this interesting, in the article, it tells us that we learn more from our competitors mistakes than their successes. It keeps us from making the same mistakes.. or what went wrong to cause that mistake. If your competitor is on a computer than the brain would activate as if you were making the moves. I feel that may be the case as I think we are more likely to think what ourselves would do when there isn't a physical being in front of us.