Guest Lecturer

Two weeks ago, had a guest lecturer come in to class to speak to us about branding and look at our semester's work and give us feedback. I found his lecture rather informative and realize it's not just how you portray the brand but how will people react to the brand; What message are you sending out. He mentioned that one of the best ways to grab your audiences attention is to find a point of engagement, something they can connect to. He also did individual critiques for our brand and I found that very helpful as well. My project was still going redesign and I knew that it wasn't attractive enough yet I did not know how to proceed. Liad gave me direction and that helped a lot.