Monday, November 8, 2010

Brand Platform

MOOD BOARDS: My mood board evokes go,being online and knowledge (green), observing and watching (grey) and being active and bright (yellow). The images start with a light bulb, a cat in wait and a spy, and move to more calming images of the apple for knowledge, writing and the sun rising to symbolize that we are gaining knowledge and moving forward.

SOUNDSCAPE:

THEME: ROAM Network is where the general public is be able to keep up to date with technological advancements regarding ROAMs (robot on a mission) as well as see the status of them around the world.

FEEDBACK: The most important feedback I got from my social network that when I was leaning towards a more negative image of these decision-making robots, the audience responded.

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